February 5, 2012

11 Things I’m Thankful For…

Hey You Lookin' at Me?

Hey You Lookin' at Me?

As I’ve been known to do I usually post something on Thanksgiving. Today, as the owner of RavenWood Creative, a designer, a blogger and social media evangelist, I’d like to give thanks for what has helped me build my business, explore social media and have some fun along the way.

11 items I’m thankful for …

1. A supportive wife, my wife Eileen, while not as into social media as me, she does understand it helps me learn about the industry, make connections and lets me experiment with it as much as I like. For that I’m grateful.

2. Great clients, who let me be creative in their design and marketing approaches. They listen to me on how social media can help them and for that I’m grateful.

3. Friends, either former colleagues, schoolmates, friends have helped me land clients, helped me find opportunities. My relationships with them helped me find the courage to go out on my own and start my business.

4. IABC – The International Association of Business Communicators is a great organization, that I’ve found educational opportunities, networking connections and most importantly, more friends.

5. FBA – Flourtown Businesspersons Association a local business group that I’ve become increasingly involved with, as I believe all business is local and the more we can do to help the small, local business the better it is for everyone. I try to bring the lessons I’ve learns at multi-national business to their level and help everyone.

6. Flourtown Fire Company – as it’s president and volunteer firefighter I’ve learned more about leadership and the power of teamwork with this organization than any corporate initiative or training ever will.

7. Social Media – the most important innovation in the World Wide Web since it’s inception. By connecting community of like-minded and sometimes those with differing opinions we all learn.

8. LinkedIn – I’ve gained clients from my profile connect with me here at this most important of social networks.

9. Twitter – Ask Motrin about the power of this up and coming micro-blogging platform. I’m so interested in how people are using it, it’s fascinating to watch. Follow me here.

10. Facebook – just a lot of fun and allowed me to reconnected with some old friends, it’s what the web is all about.

11. my iPhone – I’d be lost without it. Very cool indeed, and with all the new applications for it, the future is bright!

So what are you thankful for? Let me know and we’ll add to the list.

Until next time, Tim

Ah Design! What do you look for in good design?

Graphic design. It’s a small world inside a small world. I’ve found there are a few active bloggers out there that are also designers. I’ve mentioned some in past design posts. What I always find interesting is what people consider good design. There are volumes written on the topic. One of my favorites that sits on my shelf but is more often open and being reviewed is Looking Good in Print. But with the advent of the Internet and eventually social media, those same principles for print are alive and well on the web. But I’m interested in what you find to be good design?

Is it the clever use of a font or illustration?

Is it the spacial relationship between the white space and the composition?

What role does the application of color or lack of play in the design?

What are your favorite corporate logos, which do you think need to be updated? What role does the product the corporations sells play in the logo?

What do you think of RavenWood Creative’s logo?

Some thought provoking questions. I’m interested in hearing what you think, please let me know.

You may be wondering why I’m asking. I have two reasons. One it will help me get a sense of how others see design and may help others learn. Two, I want to help my friend Jacob Cass celebrate.

One of those who has engaged a growing audience through his blog and through Twitter is one of my online friends Jacob Cass’ who’s distinctive logo for Just Creative Design is eye-catching, clever and strong. And it looks good in print. Jacob is celebrating the 1 year anniversary of his blog.  Congratulations. His support of my blog and other designers who blog has been genuine and appreciated. Jacob recently had a very clever idea to have others blog about design and donate to a world charity to enter a contest to celebrate his anniversary. He lined up prizes and so far it’s been a success.

So please let me know your thoughts on design and help me spread the world about design through my blog.

Until next time, Tim

Just Creative Design

Just Creative Design

Motrin Feeling a Twittering Pain

Motrin is feeling the pain. The ad attached here was attacked online over the weekend, mainly from those of us on Twitter. Mothers complained it was offensive. What do you think?

Motrin Mom Babywearing Ad

The coverage from the mainline media, and the thousands of Tweets on Twitter made the company pull the ad from its website and issue an apology for upcoming print ads. The woman who sparked this controversy is L.A.-based blogger, freelance writer and mother, Jessica Gottlieb. On Saturday, she received a Twitter message asking her to check out the online Motrin video. Which she promptly did and started the firestorm, and then let the world know how much it offended her.

I don’t think the ad was that offensive, maybe the “trendy” part about wearing your baby and the obvious exaggeration about wearing “it on your side, your back” etc. was too much. But, people are entitled to their opinion, and they now have an instant venting mechanism. I guess this Motrin ad and McNeil Consumer Healthcare, will go down as a case history of companies trying to deal with a newly-empowered audience that can talk back to ads, almost instantly, even on a weekend. Search MotrinMoms on Twitter and see what I mean. One mom stayed up until 4AM to respond to the ad with a Youtube video.

On a somewhat related note, my friends Dan and Eileen just had their fifth child – a baby boy. Congratulations! I’ll have to ask them how they plan on carrying him?

Until next time, Tim

Web sites I’ve designed, how best to feature them on my own site?

Recently, I’ve been wanting to redesign my own web site www.ravenwoodcreative.com. I’ve been so busy building other people’s sites lately that my own site has been neglected.

So I ask you what’s the best way to feature various sites on my own web site? Do I use Flash, or thumbnails with links, or some combination I haven’t thought of yet? I want something that looks cool but remains easy to update and change.

What do you recommend?

They cover a variety of businesses, from non-profit to a conceirge or architecture business.

TabithaHarrierConcierge.com

Flourtown Fire Company

Schaefer Design, LLC

Flourtown Businesspersons Association

and others.

Let me know, until next time, Tim

What’s the best corporate gift you ever gave or received?

Today, I’ve been working on the gift RavenWood Creative is sending its clients for the holidays. It’s been a struggle to devise something that properly thanks our clients for their business, but also represents our brand.

I realize now what I should have done was ask you. Maybe you can help. What was the best corporate/business gift you ever gave or received in your career? Let me know, and maybe we can compile a cool list for people to reference. Also when is the proper time to send the gifts around which holiday? What’s your opinion?

Until next time, Tim