May 17, 2012

In Tribute to Edgar Allan Poe

Poe_TombstoneThis past weekend, my wife and I attended the funeral of Edgar Allan Poe, the poet, writer and man about town in Baltimore, MD. The burial event was part of the bicentennial celebration of Poe’s birth in 1809. We made a weekend of it and on Saturday visited the Poe House and Museum in one of Baltimore’s “finer” neighborhoods. The tiny house has just enough articles and mementos to keep a Poe fan, like me, satisfied. We had the added bonus of being able to “visit” Mr. Poe’s body. It was actually the special effects creation produced for the next day’s funeral, but it was very “death-like” corpse and eerie being in the home Poe lived in for a short time, looking at his coffin, his stillness, on the second floor parlor of the home.

The next day, we gathered with several hundred other people to witness the procession and funeral service that Poe never had as only a handful of people reportedly attended his funeral in 1849. The crowd spanned the generations and was complete with folks in true Victorian garb to people in what they think is Victorian attire, to people like my wife and I who thought a Poe T-shirt from the Annabel Lee Tavern was appropriate to honor the poet. We all started snapping photos as the horse-drawn casket escorted by the police and the Loch Raven Pipe and Drum Band along with actors portraying Poe’s contemporaries and other famous authors influenced by Poe lead his casket into Westminster Hall where Poe is buried on the corner of Fayette and Greene Streets.Poe_Memorial

Just prior to the arrival of Poe’s body and procession, I was interviewed by Bob Little of the Baltimore Sun for the article he wrote about the reburial. We were interrupted by security Westminster Hall who asked to leave the cemetery as the 12:30 ticket holders proceeded inside. His article captured the atmosphere well, the odd gathering of fans and “sad occasion,” as described by Jeff Jerome.

Poe_hearseWhat I found was the reburial was more of a celebration of Poe’s short life and his work and his genius. The crowd laughed, it pondered Poe’s influence and was entertained by the actors who portrayed the following figures and eulogized Poe:

Sarah Helen Whitman – Poe wrote several poems about her

The Rev. Rufus Griswold – A contemporary of Poe’s who defamed him after his death, he was hissed by the crowd as he railed against Poe’s literary criticism skills.

Nathaniel P. Willis

George Lippard

Dr. John Moran – who attended to Poe in his final days.

Marie Louise Shew

H.B. Latrobe – The editor of the magazine who awarded Poe $50.00 for his story MS. found in a Bottle.

Walt Whitman

Charles Baudelaire

Sir Arthur Conan Doyle

H.P. Lovecraft

Sir Alfred Hitchcock

The living:

Ellen Datlow, award winning author and editor

Gris Grimly, artist and graphic novelist

Mark Redfield

Poe_john_askinJohn Astin – emceed the proceedings, the actor who for years has portrayed Poe in a one-man show. Well-known to the world as Gomez Addams from the Addams family.

Jeff Jerome

The literary genius of Poe was captured nicely by Jeff Jerome, curator of the Poe House and Museum, who put together the burial weekend in an odd, macabre setting of Poe’s home and the ceremonies at Westminster Hall. I think Poe, who I believe was always seeking Eldorado, his city of gold, would have appreciated all the attention and be humbled by it. Poe is like most of us, not confident in his own talents, but talented none the less and as John Astin pointed out, he never gave up writing throughout his tormented life. As he urges us in Eldorado to continue to ride boldly into the night.Poe_body

Until next time, Tim

TwitterFacebookDeliciousDesign FloatRedditTechnorati FavoritesPlaxo PulseGoogle BookmarksLinkedInStumbleUponFriendFeedSquidooYahoo BookmarksDiggShare

Flo of the Progressive Ads and Other Unique Marketing Hooks

Flo_photoA friend of mine mentioned to me he was reading my recent blog post regarding Geneva Carr, the woman who plays the AT&T Mom who guards her rollover minutes and how he was laughing that he too was attracted to the ads just because of her. The topic turned to other unique spokespeople and his infatuation with Flo from the Progressive ads. He did a Google Search and he’s not alone. The Internet is full of blogs professing their love of comedian Stephanie Courtney. Her popularity as the slightly flighty, smoldering sexy, quirky, Flo has been a boon for Progressive Auto Insurance. She’s described as cute, familiar and “having a great smile.” According to Courtney herself in an interview with AdFreak from AdWeek, she’s not trying to be sexy.

I think the genius of Flo the spokesperson lies in the hair, the makeup, the red lips all of which add to a retro look, and the most important the attitude that appeals to people. We’ve all run into a Flo in our lives, someone who’s a bit outside the norm, loves what she does, and has fun doing it. She’s a people person and maybe that’s what attracts us to her and in the end Progressive’s Insurance products that seem as simple to obtain as asking Flo to pull it off the shelf for us.

Are there any other spokespeople on TV that have this affect on you? I’d love to hear them from you. Please share below.

TwitterFacebookDeliciousDesign FloatRedditTechnorati FavoritesPlaxo PulseGoogle BookmarksLinkedInStumbleUponFriendFeedSquidooYahoo BookmarksDiggShare

9 Tips for Marketing Your Business

9ball_rack_2As a Communicator/Marketer | Web Designer | Writer and Blogger, I’m a big fan of Inbound Marketing, the Internet is a great forum for any business to present itself to customers who are researching “what’s out there” before they buy. To help you attract attention online and to honor the unusual date 09/09/09, I’ve put together  9 tips for Marketing Online. Forget, trade shows, traditional advertising, cold calls, and the yellow pages, the web is where you should be.

1.) Develop a flexible website:

Many of the clients come to RavenWood Creative seeking to either establish a web site or redesign one where they can “control the content” and “update it” whenever they like, without having to depend and wait on IT Professionals to make the changes. Content Management Systems such as WordPress, Joomla, and other Content Management Systems today make it the right choice for businesses today. It enables business owners to control their content and more importantly respond to changing market conditions, world news, and their competition online, where the customers are looking.

2.) Make your Online Presence – Attractive:

Anyone can have all the greatest content and be subject matter experts in their field, but much like a box of cereal on the market shelf, without attractive packaging and an organization behind the content, no one will spend the time to stop and peruse the offerings. Visuals in Web Communication are as important as the words on the screen. People often forget that the World Wide Web is a visual medium, much like television. That images and how information is categorized is paramount to the content itself. If a potential customer can find what they need from you in an easy and attractive fashion, you’re one step closer than the competition to landing that customer. People like clean and easy, they move past unorganized and screens full of text for sites NOT designed in the 1990s. Break up the text with visual cues, and use visuals as part of your navigation.

3.) Don’t forget “Grammar” School:

Writing, that subject you learned in grammar school, is also important. Sure you’ve attracted a potential client to your site by means of a good ranking in a search engine and a visually attractive web site, just to make them click the back button. Why? Because your pages are full of typos, run-on sentences, and a general “let’s put everything up there” attitude about the web site. Your site shouldn’t be a dumping ground for every profile or market report you’ve ever produced. Editing is good. People scan web sites, if they want more, they’ll ask. Less is more on the Web, and your bad-typing skills and lack of organization over your content will lead them to look elsewhere.

4.) Seek Other Opinions:

Sure you know your business and you know what your customers want, you wouldn’t be successful if you didn’t. But, have you ever asked your customers how you can better serve them? The web is a great place to get other opinions about your work. Polls, surveys, comments, and testimonials are the backbone of most social media sites and other successes on the web. Why do you think people seek out recommendations on LinkedIn, or answer a polls on Facebook? Businesses like people seek feedback. Generally, the feedback is constructive and helps you focus your efforts. Use the tools available on the Internet to your advantage and allow other to comment on your work. The next five tips on on tools to use to spotlight your business online.

5.) The Magic of SEO:

With every web design client RavenWood Creative works with, the question of search engine optimization, SEO soon pops up. Many clients have heard of it and many know they should have it on their web site. It makes sense, increase your web site’s ranking in the search engine and drive traffic to your site, but how? It’s like some sort of magic to most, but it all comes down to using the right keywords and other tools within your site that match what a typical or ideal customer will search. The confusion comes from which search engine the customer is using, Google, Yahoo, Ask. Or what the search engine returns, BING returns are slightly different than Google rankings. But all search engines like new, fresh content (see #1) and any way you can do that for your business will pull your information closer to the top in rankings.

6.) Blogs:

You reading one right now, you probably read one more often than you think. Blogs are a great way to keep your site fresh, up-to-date and relevant (remember, search engines like this type of content). But it’s more than a way to post information fast, blogs are a two-way street and comments and conversations are their life blood. Post as often as you can and comment on other blogs more often and soon you’ll be positioning yourself and your company as a subject matter expert. Blogs can be your entire web site, as WordPress and other blogging technology gets more and more sophisticated, keeping your content rich and your visuals up-to-date is easier and easier.

7.) Social Media Worlds:

Each day the Social Media sites converge more, and with this convergence your customers, old friends, and existing clients are spending more time on the sites. It makes sense to be in the location where your customers are asking questions, seeking advice, and sharing thoughts. Ask Comcast, Zappos, and other corporations that are using social media like Twitter to address customer needs. It’s the future of customer service, no longer do you search out an 800 number to call, you Tweet about your service on Twitter and more often than not, you get a response from someone with advice or help. Go where your customers are, go on social media sites.

8.) Social Media Releases:

Gone are the days of typing up a press release on paper and sending it to the local business editor. Social media releases are rapidly taking the place of the static, and stale press releases. Releases with video clips, images, and actual quotes or testimonials are helping get the word out for many companies. PRXbuilder, Pitchengine, storycrafter, realwire are some of the companies helping to push the social media release technology.

9.) Viral Marketing:

We’ve all received them in our inbox, a video or photo that has circled the globe with sleeping cats, crashing cars, or blenders chewing up an iphone. Take advantage of the human behavior to share the fun, the wacky, or the unbelievable. Don’t take yourself or your business too seriously and word-of-mouse techniques can work for you. Ask for opinions, ask them to share and reward those that help you. Sooner or later something will go viral, ask the Blendtec folks.

Have any other tips about inbound marketing to share, please share a comment below. Until next time, Tim

TwitterFacebookDeliciousDesign FloatRedditTechnorati FavoritesPlaxo PulseGoogle BookmarksLinkedInStumbleUponFriendFeedSquidooYahoo BookmarksDiggShare

The Changing Definition of “Audience”

The social media aspects of the Internet are changing the rules of the game and personal technology, (i.e. mobile phones) are changing the audience at those games. As I prepare to take in a ballgame of the 2008 World Series Champion Phillies tonight, an article on Mashable caught my eye. It seems the SEC College Football Conference has updated its media policy to be stricter on regular fans in the stands:

football-fans“Ticketed fans can’t “produce or disseminate (or aid in producing or disseminating) any material or information about the Event, including, but not limited to, any account, description, picture, video, audio, reproduction or other information concerning the Event. …”

This policy is stricter than most policies out there and written that way for a reason. Since it’s publishing it has been slammed by bloggers, Tweeters, and the like as “chasing shadows,” or “not enforceable.” All true, but I don’t see security personnel scanning 90,000 fans and swooping in on a fan in the stands who’s using TwitPic to upload a shot of the latest touchdown by University of Florida.

I agree with most that state that such policies, such as the SEC’s is a fear reaction to not only the present technology that makes every fan with a mobile phone “a mobile news van” but also a policy that is trying to prevent the future from happening when phones will be uploading and sharing video of the action (can you imagine the phone bill?). The definition of audience is merging with the media. Fans are becoming reporters and reporters are relying on such technology to capture fan reaction or track down different perspectives. Remember policies about using the phone at work? Or ones regarding sending personal emails from work? Some are still in place in the corporate world. And right now there is an HR professional out there somewhere writing a policy regarding the use of social media within the company. All will be ignored or skirted as the technology becomes easier and easier for everyone to use. “It’s my mobile phone. I can do with it what I like,” is the prevailing attitude and I think the SEC will soon find that out. Technology is making it more difficult to keep events, whether they be sporting events or a plane crash on the Hudson, from being the sole domain of the media. We’re all media and the sooner the traditional media: newspapers, TV, even today’s bloggers realize it and forget about trying to legislate how we interact and use technology the easier it will become for them to reach and engage their “audience.”

What do you think?

Until next time, Tim

Somewhat related video from YouTube, could this be the future the SEC fears.

TwitterFacebookDeliciousDesign FloatRedditTechnorati FavoritesPlaxo PulseGoogle BookmarksLinkedInStumbleUponFriendFeedSquidooYahoo BookmarksDiggShare

Happy Birthday Hitch!

hitchcockToday Alfred Hitchcock would have been 110. As my favorite film director, I’ve always enjoyed his films, his vision, and his odd personality. I’m not alone, across the country people will be celebrating the master.

My top five Hitchcock films:

  1. Strangers on a Train
  2. Rear Window
  3. Psycho
  4. The Birds
  5. Rope

What are your favorite Hitchcock films? Let me know.

Until next time, Tim

TwitterFacebookDeliciousDesign FloatRedditTechnorati FavoritesPlaxo PulseGoogle BookmarksLinkedInStumbleUponFriendFeedSquidooYahoo BookmarksDiggShare

AT&T “Rollover Mom” Brings Reality to its Marketing

RolloverMomYou’ve probably seen her in the AT&T “FamilyTalk with Rollover Minutes” spots as the mother who gives her family the oh-so-familiar-death-eye glance that only Moms are capable of and usually have the desired effect on children or teens. I know when I see the ads it reminds me of my Mom telling me to do my homework or eat my food. The actress’ name is Geneva Carr and ten years ago left a lucrative banking job to pursue an acting career, having appeared a few episodes of Law and Order and Hope and Faith and hosts of other on TV appearances. Since then she’s gained wide acclaim on TV and the stage, but you probably know her best from the steel-piercing stare she projects as a Mom who scolds her sons and sometimes her husband for wasting minutes. According to AT&T, her role on “FamilyTalk with Rollover Minutes” commercials was supposed to be a one-time deal, but the humor of the spots soon caught on and AT&T found that the spine-chilling stare and finger-wagging we all have experienced as a child was a winner. Humor and childhood reality seem to always be a good mix for advertisers. AT&T knows that they have a winner and recently started letting fans and AT&T users know more about Geneva Carr, seems she gets the stare and attitude from her own Polish mother that never wasted anything. As her popularity grows, some on Internet Movie Database message boards (IMDB) find her sexy, most find her funny and talented, I’m sure we’ll be seeing more of Geneva and her hapless kids asking “Mom, can I have more minutes?”

More information on Geneva Carr according to IMDB

Until next time, Tim

TwitterFacebookDeliciousDesign FloatRedditTechnorati FavoritesPlaxo PulseGoogle BookmarksLinkedInStumbleUponFriendFeedSquidooYahoo BookmarksDiggShare

RavenWood Creative’s Tim Ernst Featured in Communication World Bulletin

CW Bulletin | Combat Information Overload with Visuals – July 2009

 

The July 2009 Communication World Bulletin from IABC features a piece I wrote on using visuals in online communication. Visuals are more that photos on the screen – as websites on their own are a visual media, just like TV and film. Check out my column Using Visuals in Web Communications.

 

Let me know your thoughts on the piece.

 

Until next time, Tim

TwitterFacebookDeliciousDesign FloatRedditTechnorati FavoritesPlaxo PulseGoogle BookmarksLinkedInStumbleUponFriendFeedSquidooYahoo BookmarksDiggShare

FTC wants to Regulate Bloggers

images.jpg

Look out Mommy Bloggers and Reviewers, the government is coming to get you! According to the Washington Post (Article June 22, 2009) the Federal Trade Commission is reviewing guidelines it hopes to present later this summer that would regulate how bloggers disclose that they are receiving payments or freebies for their review. MomCentral (@momcentral) and IZEA (@IZEAinc) both of whom follow me on Twitter are mentioned in the article. I’ve met Stacy DeBroff very quickly after she spoke to IABC in San Francisco recently and put the following question to her via Twitter:

My question for @momcentral how do you stay transparent that you are tweeting/blogging for a paying client? #iabc09 ROI to SOI7:38 PM Jun 8th from Twittelator

I haven’t received an answer, yet. I’m sure Stacy or @MomCentral fields hundreds of direct tweets, so maybe they can’t answer them all, but it’s curious that the Washington Post singled them out over their practice of supplying coupons to Mommy bloggers so a certain product can be reviewed. IZEA on the other hand follows me, but has yet to reach out to me to offer any products or companies. But, it should be interesting how the FTC handles the slippery slope of trying to regulate the Internet.

Will bloggers go off-shore to accept payments for reviews? What about Twitter, much of the buzz on the microblogging site, is where do you put a disclaimer in the 140 characters you have to work with? I think the government should review the existing laws it has in place for retailers and the like. Rather than trying to chase down every Mom on a blog or band geek turned techno-blog reviewer, the U.S. Government should clamp down on the unscrupulous retailer trying to lure shoppers with “independent testimonials.” Code of ethics for bloggers are a good thing as well, and most bloggers who don’t disclaim they are receiving payment for their posts are soon uncovered by others who are trying to make blogging an trust-worthy news and information source. As for me, I have never taken payment for my thoughts, if I were, trust me, it would be disclosed.

What are your thoughts on this controversy?

Until next time, Tim

Other thoughts on the issue: Debbie WeilIdeas that SpreadWeblog Tools Collection

TwitterFacebookDeliciousDesign FloatRedditTechnorati FavoritesPlaxo PulseGoogle BookmarksLinkedInStumbleUponFriendFeedSquidooYahoo BookmarksDiggShare

Inspiration From: an inflight magazine

I’ll occasionally find inspiration in the oddest places, I’ll try to share them here with you, please feel free to share where you feel inspired or are inspired.

I’ve been traveling a lot lately and on a recent flight from Milwaukee to Philly on Midwest Airlines, I read through their magazine.

I found an ad that got me thinking. It’s from Dodge County, I didn’t even know where Dodge County is located, I assumed it’s in Wisconsin, but it is in Nebraska, I had to look it up, but the ad was very clever.

Headline:
Refresh with Dodge County

Remember when Menus were about food?

Remember when Plug-ins were electrical outlets?

Remember when Browsers were looking in store windows?

It made me wonder, especially as a web designer, how many terms the online world has “borrowed” from the English Language? “Tabs” used to be in binders, “Windows” were for looking through. “Scrolls” were what monks wrote on … etc.

Do you have any examples? Kudos to Dodge County and www.fdcvb.org … maybe I’ll refresh there next time I’m in Nebraska.

Until next time, Tim

TwitterFacebookDeliciousDesign FloatRedditTechnorati FavoritesPlaxo PulseGoogle BookmarksLinkedInStumbleUponFriendFeedSquidooYahoo BookmarksDiggShare

Recap via Twitter of IABC World Conference 2009 – Part 2

SanFrancisco_FerryIn my last post, I reviewed the first half of the IABC 2009 World Conference as I saw it (and how I tweeted about it) and how Twitter was a huge part of the conference. Now I’d like to review the second half and the powerful speakers who helped shape the focus and energize the attendees.

Tuesday was, of course, followed by Monday night, and the IABC Heritage Region reception where I met @kathryncobb (from Chicago, its a long story how she wound up at the Heritage Reception) and two friends I’d made the night before at the Welcoming Reception at the Ferry Building (pictured here) in San Francisco. Laura Stone Bell and Erin Sullivan from Jones Day were, as many IABCers are, welcoming, friendly, and a lot of fun. Long story short, the four of us wound up at Halmand Palace, an Afghan restaurant in SF. The food was delicious, it was my first time having such cuisine, but Kathryn, who grew up in Pakistan, explained to us first how to pronounce  what we would be eating and what is typically in the food of that region. Seems her father a doctor, took her family to Pakistan when she was young to show villagers how to cut down on infant-mortality and other health-risks and the family lived in northern Pakistan until she was 17. Another world-shrinking moment for me as a result of my involvement with IABC.

Tuesday General Session:
I was frankly too enthralled by Robert Swan, OBE to tweet much during his speech to IABC. His insights into leadership, the environment and our own sustainability as a planet where spot on, and I’m proud of IABC as an organization which brings us such speakers and walks the walk with its own environmental practices. Gone are the days of water bottles, huge conference programs and directories at IABC conferences, instead opting for more online resources for speaker notes and glasses and water jugs in the session rooms.  Why do such sessions make us so thirsty? Bravo IABC!

Tuesday Morning:
BJ Fogg, Ph.D. presentation Design for Behavior Change: Why Facebook and Twitter are winning was awesome. His insights into to how design can make people act, for me, was worth the price of the entire conference and yet, it was only one of the many sessions I attended. BJ broke down the complex nature of behavioral studies and design into clean, fun, and powerful examples. His session was the first I ran into that the speaker didn’t want anyone blogging about his presentation as he is publishing a book about the topic. He didn’t mind the occasional tweet about it, so I’ll respect his work and limit my review of the presentation to my tweets: Behavior change through on line video very interesting. Start small…; BJ Fogg improv with audience members very funny. Good sports and adventurous Adam, Eve and Serpent #iabc09 persuasion behaviormodel.org; BJ Fogg pain/pleasure core motivators hope/fear social belonging other core motivators; BJ Fogg behavior is all about motivation and ability. Make it simple, to motivate “view your world through this filter.”; We live in a one click world – BJ Fogg.

Tuesday Afternoon:
After a lunch out by Union Square, where I caught some of the 47th Annual Cable Car Bell-ringing Contest. I was back at the conference for the Web 2.0 and internal communication panel discussion with Deborah Moore, from here in Philly, Karen Horn, from Washington State and Jeremy Schultz (@jschultz) from the state of Oregon and Intel. This discussion really found its legs when it was opened up to questions from the audience. It seemed the post-lunch energy level of the panel was a bit off as the majority of the session was very low-key and the examples were nothing earth-shattering. Tweets speak for themselves: T10 web 2.0 presentation needs more energy. Speakers seem very laid back. GSK Intranet homepage the busiest I’ve ever seen.; T10 Web 2.0 a second wind has liven up the presentation with questions from the audience. D. Moore is quite the comic “youtwitface”; RT @disruptivethink #iabc09 – check out ibm beehive -http://bit.ly/1Tejt Intranet based on facebook; RT @llibitz #iabc09 T10 – Web 2.0 tools don’t replace the traditional emp. comm tools (printed pubs, f2f, etc.) just augments them – AMEN!

While I was sitting in the Web 2.0 presentation I was also following along with on Twitter the other presentation going on through my fellow Twitter-journalists such as @BryanPerson who was conducting a Twitter session for communicators. It was the first time that that’s happened at an IABC conference and it was like a sub-conference of information going on.

All-Star Session Tuesday Afternoon:
I chose Shel Holtz @shel for my late afternoon session and his topic News Releases in the Social Media Era. I’ve seen Shel present several times and he, like most of the all-star presenters, never fails to deliver. He captured the mood of the present state of print-publications, newspapers and magazines and then set about explaining how social media, the web and the up and coming workforce are changing the rules. I found it very interesting how IABC has sponsored the creation of standards for the social media news release, or as Shel said it should be called the Media Packet, as it contains more than stale quotes and boilerplates. It’s holds logos, video, images, key content, facts, and links to what others are saying on the web. My tweets: Traditional press releases are dead or dying as they were designed for print when most journalism is moving online. #iabc09 shel holtz as5; @shel sncr.org shel founding partner of society of new communication research. #IABC09 SNCR; Online press releases work to push folks to Corp. Websites and interview requests, but it must be news; @shel Mayo Clinic uses YouTube and wordpress to spread its news no video bandwidth used at Mayo US Dept of Labor on twitter; @shel ”Communicators need to learn SEO it’s the price of admission” learn how to use keywords. #iabc09 focus on first 250 words of pr; #iabc09 pressreleasegrader.com can be used to test your online press release before you release it. @shel can only analyze ones in English.; “PDFs don’t work as online press releases. Avoid them at all times.” @shel #iabc09; @shel IABC is sponsoring and pushing the social media release. Lots of controversy followed. #iabc09; @shel showing core facts, links, and multimedia (video, logos, images) of the social media press release. #iabc09; @shel research aids include tags, links, and what other people are saying about this release #iabc09 boilerplate, contact and SM links.; @shel PRXbuilder, Pitchengine, storycrafter, realwire are all Social Media Release creators. #iabc09 all trying 2 standardize.

Dine-Around: An IABC Tradition:
I chose Nettie’s Crab Shack for the San Francisco Dine-Around, as I like seafood. Little did I know the lack of seafood most Canadians from Calgary, Saskatchewan, Alberta, and the like have access to in their hometowns. It explains why out of 9 of us at dinner only three including our host David Kilgman from the SF chapter of IABC where from outside the U.S. – Simon Hardaker from Great Britain and I had to explain why we chose the restaurant. It was a great meal and good company and we all got to know a bit more about each other. Adrianne Hartley Lovric explained how she was recently married, but was just now getting to met her in-laws as her husband was from Croatia. The International in IABC can be overemphasized, I learn how small the U.S. is in the world and yet I was asked repeatedly by those from other countries what Americans thought of our new president. I suggest the Cobb Louis salad at Nettie’s Crab Shack, by-the-way.

Wednesday Morning:
Sam Harrison @zingzone from Georgia got our creative juices flowing in his session the Three Ps for more Creative Marketing – passion, performance and pitch. My tweets can’t cover the inspiration I felt during this session and beyond as I’ve started on some project back here in office. #iabc09 where are we in a rut in our lives? Sam Harrison 3ps where are we not creative because of our “velvet rut” – our comfortable zone. Passion fuels creativity and we need to practice Kaizen and stretch our selves. 3ps of marketing #iabc09; Learn not to be careful- D. Arbus – take risks and be willing to take risks. 3ps of marketing #iabc09; Harvest your mistakes. Good mistakes = strong procedure/bad results 3ps of marketing #iabc09; Sometimes you need to go against the rules of your org. And personal rules. Stop worrying what other people think. 3ps of marketing #iabc09; Dave Eggers and the story of 826 Valencia – go against the rules. 3ps of marketing #iabc09; Don’t fool yourselves and get galumping (L. Carroll ) 3ps of marketing tap your childhood creativity and whimsy. #iabc09; Throwing paper airplanes with inspiration phrases images at each other in Sam Harrisons sessions. FUN #iabc09 3ps of marketing; (the paper I picked up by the way simply said “Oz” on it, I think it’s fate, as I’m a huge Baum fan and collect all the Oz books, serendipity!) Great inspirational stories of people looking at the ordinary in new ways. #iabc09 3ps of marketing find the opportunity in the ordinary.; Popping bubble wrap in Harrison’s session pop pop pop take the ordinary and turn it into extraordinary. #iabc09; Get outside and get outside ourselves. 3ps of marketing #IABC09 get inspired by nature. Playpumps.com; Good/bad stuff lists – you find the good always outweighs the bad. 3ps of marketing #iabc09 list what good stuff happened to u today and bad; Stop saying “they just don’t get it.” it’s our job to make sure they get it. Prepare, not about you it’s about the decision makers #IABC09; Ask if it’s a good time to present your ideas, and be passionate. – Harrison #iabc09; Missle defense system prior to presenting anticipate objections (missles) and your defenses – Harrison #iabc09 be persistent.

Closing Session:
I can’t pretend to do justice to Sir Ken Robinson’s, Ph.D.  closing speech to IABC. All I can say is buy his book(s). Out of Our Minds and The Element. You won’t be disappointed. If we all found our passion the world would be a much better and happier place. The conference ended fittingly with a standing ovation.

Let’ keep the dialogue going. What did you think of the conference, a session in particular, what have you done since the conference that was a direct result of attending? What did you think of the Twitter coverage or my summary?

Until next time, Tim

TwitterFacebookDeliciousDesign FloatRedditTechnorati FavoritesPlaxo PulseGoogle BookmarksLinkedInStumbleUponFriendFeedSquidooYahoo BookmarksDiggShare