February 5, 2012

AT&T “Rollover Mom” Brings Reality to its Marketing

RolloverMomYou’ve probably seen her in the AT&T “FamilyTalk with Rollover Minutes” spots as the mother who gives her family the oh-so-familiar-death-eye glance that only Moms are capable of and usually have the desired effect on children or teens. I know when I see the ads it reminds me of my Mom telling me to do my homework or eat my food. The actress’ name is Geneva Carr and ten years ago left a lucrative banking job to pursue an acting career, having appeared a few episodes of Law and Order and Hope and Faith and hosts of other on TV appearances. Since then she’s gained wide acclaim on TV and the stage, but you probably know her best from the steel-piercing stare she projects as a Mom who scolds her sons and sometimes her husband for wasting minutes. According to AT&T, her role on “FamilyTalk with Rollover Minutes” commercials was supposed to be a one-time deal, but the humor of the spots soon caught on and AT&T found that the spine-chilling stare and finger-wagging we all have experienced as a child was a winner. Humor and childhood reality seem to always be a good mix for advertisers. AT&T knows that they have a winner and recently started letting fans and AT&T users know more about Geneva Carr, seems she gets the stare and attitude from her own Polish mother that never wasted anything. As her popularity grows, some on Internet Movie Database message boards (IMDB) find her sexy, most find her funny and talented, I’m sure we’ll be seeing more of Geneva and her hapless kids asking “Mom, can I have more minutes?”

More information on Geneva Carr according to IMDB

Until next time, Tim

RavenWood Creative’s Tim Ernst Featured in Communication World Bulletin

CW Bulletin | Combat Information Overload with Visuals – July 2009

 

The July 2009 Communication World Bulletin from IABC features a piece I wrote on using visuals in online communication. Visuals are more that photos on the screen – as websites on their own are a visual media, just like TV and film. Check out my column Using Visuals in Web Communications.

 

Let me know your thoughts on the piece.

 

Until next time, Tim