May 17, 2012

Ah, Remember Using Manuals to Write Well!

The Elements of Style by William Strunk, Jr. and E.B. White, recently celebrated its 50th Anniversary. Strunk and E.B (I always wondered what E. B. stood for?) are now dead but The Elements of Style continues to published. NPR recently did a funny look back at the writing manual.

Being a writer and a bit of a book nerd, I still own my original copy of Strunk & White’s classic (pictured below, yes, I pulled it out of mothballs and scanned the cover). As you can see it’s a well worn Third Edition – copyright 1979. I remember pulling it out often writing papers and essays throughout my school years. I agree with most of NPR’s look back and Strunk and White’s tendency to state the obvious, but I do remember learning for the small manual. The book itself, at least the third edition, is all text – no graphics and a long way from the multimedia requirements of today’s textbooks and short-attention-spanned readers.

strunk_n_white

But it worked and I learned. Hell, I still have it in my library, and I remember settling bets among co-workers by pulling the little book out and reciting a rule. Who else can clear up such befuddling questions about the English language as, #11 Rule of Usage: A participial phrase at the beginning of a sentence must refer to the grammatical subject? Strunk and White usually did it with a clear example. Do you remember Strunk and White? Do you remember learning grammar?

Until next time, Tim

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A Sad Day

I don’t feel much like working today. My constant companion, office mate and friend is gone. On April 4th, my wife and I made the heart-wrenching decision to put down our 12-year-old, Neapolitan Mastiff, Cosmo. She was very sick and at her advanced age we didn’t want to prolong her suffering. Despite her male-sounding name, Cosmo was in fact a female and was named before we rescued her from the Montgomery County, PA SPCA. She was four at the time when we brought her home in 2001.

Cosmo

Cosmo

She had a hard first four years of life, the vet thinks she was bred too much, and lucky for us was surrendered to the SPCA during a not very active time, as she had stayed at the SPCA for several months before we found her.  She was under weight but always willing to eat and she soon flourished in our home. She became a constant in our home, and when I started my business was my office mate day in and day out, taking her spot on the couch in the office to “work” hard at sleeping and nudging me to be petted when I started talking on the phone.

Cosmo hard at work

Cosmo hard at work

Today, she’s gone. I will miss my office mate, our other dog, Ally the Bloodhound goes to doggie daycare three times a week, so I’ll have her keeping me company a few times a week, but there’s an energy missing from our home and office now. I’m sure eventually life will intrude again, we’ll get busy, and we’ll continue to remember and miss Cosmo lovingly, and it won’t hurt as much as it does today. Dogs have a fantastic way of making all of us slow down in life and take time to enjoy it. Often it’s just the wag of a tail or the look in their eyes that help us do that. I encourage anyone out there looking to get a dog, to please check your local rescue or SPCA and help a dog out. I know in my heart that Cosmo was eternally grateful for what we did for her and she became a part of our family, the ultimate protector of our home, my wife and the neighborhood as we went on our daily walks, and she was our friend.

Goodbye Cosmo.

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So Long MacWorld … The beginning of the end of Trade Shows?

Say it ain’t so, Apple announced today that next month’s MacWorld in San Francisco will be Apple’s last. I always wanted to make it to the one in SF, but never had the chance. I love everything Apple, but like most people, find what I need online or at the local retail store.

It makes you think, Apple is always on the forefront of trends and this could mean that trade shows are in trouble. According to Apple, “Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.”

I attended a trade show for trade show managers over the summer here in Philly. It was interesting how the keynote speaker, David Meerman Scott, spoke to the audience about how social media and the Internet is changing the game for marketers. You know it’s bad when the keynote at your trade show trade group is advocating other resources other than a booth at a trade show to market your wares. Has the Web and social media marketing changed the game?

What do you think, are trade shows a thing of the past and fading into obsurity?

Until next time, Tim

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What’s the best corporate gift you ever gave or received?

Today, I’ve been working on the gift RavenWood Creative is sending its clients for the holidays. It’s been a struggle to devise something that properly thanks our clients for their business, but also represents our brand.

I realize now what I should have done was ask you. Maybe you can help. What was the best corporate/business gift you ever gave or received in your career? Let me know, and maybe we can compile a cool list for people to reference. Also when is the proper time to send the gifts around which holiday? What’s your opinion?

Until next time, Tim

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To Honor Gutenberg’s Moveable Type – what’s your favorite font?

Today, September 30, marks the anniversary of the Gutenberg Bible, published back in 1454 or 1455. Although not the first work printed with moveable type in Europe, seems the Koreans and Chinese had been doing it for a century or two before Gutenberg, yet, it was the first major work done in this fashion and with a quality that was amazing at the time.

Where would we be if type had not become adjustable?

movable type

movable type

To honor Johannes Gutenberg and the other inventors – what is your favorite font for digital work and for use in print?

Until next time, Tim

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Brian Yerkes – Cool Blog Idea

A fellow designer/blogger – Brian Yerkes is at it again, first he had the business card for bloggers idea. Now the Share the link love with his subscribers. As I enjoy reading Brian blog, I thought I’d throw him some link love myself. And he says he’ll do the same back, what blogs and designers do best. Thanks Brian, keep up the cool blog ideas.

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Marketing Yourself

Recently, I was made president-elect of IABC Philadelphia, which means as a volunteer for the local chapter of the International Association of Communicators, I’m preparing to become president of the chapter. As part of it, I have been the subject of press releases (iabc-board-press-release-_2008), newspaper interviews, (pbj-people, act-board-appts, chestnuthill_piece_aug2008, inquirer-people) and getting a lot of attention.

This is quite a change for me, as I was always the one behind-the-scenes, getting others media attention and promoting their business.

But in this age of social media, wired and wireless communication, I’m still amazed at two things:

1) people still rely heavily on traditional media – actually reading the business section of local dailies. That’s a question for another blog entry. Why?

2) the speed that social media can spread news, and how insurance salesmen jump on any mention of you in a press release to “talk to you about your current financial situation.”

I’ll be adding more links to this entry as I gather all the press hits a single release has garner. But what has your experience been in marketing – not your business – but yourself? How easy was it? What did you find worked and didn’t work? Let me know.

By the way, here’s my GQ shot I used for all the media attention. Thanks to Paul Pugliese and Tony DeFazio for making me look so good.

Tim Ernst

Tim Ernst

Until next time, Tim

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The magic of 8

Today is 08/08/08, the Olympics start today, because the Chinese find the number 8 very lucky.

Will you be watching?

A local newscast, FOX 29 this morning flashed 8:08 on the screen for a minute this morning in Philadelphia to celebrate the convergence of the number 8 on the time and date. What do you think of these days that at the begin of the new century seem to fascinate people?

Admit it, the 8 ball is your favorite on the pool table, because it stands out. It’s my favorite billiard ball, I know, hard hitting news here, but it has always been my favorite and ask any bar or arcade owner which is the most stolen of pool balls – The 8 ball. And then there is the favorite of teens and office gag gifts for the boss, the Magic 8 Ball where you ask it a question, flip it over and answers such as “Reply Hazy, Try Again” appear.

Let me know your 8 top things about the number 8.

Until next time, Tim

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Uno’s Chicago Grill Makes the Most of Web Flub

A few posts back, I suggested Uno’s Chicago Grill, take the opportunity of an email sent to its customers by mistake to continue to build community. I hoped they would offer the affected customers something for their inconvenience. Well, they either heard me, saw this blog, or just used common sense. Yesterday, I received a $5.00 off coupon with a humorous email from Rick Hendrie, Head of Marketing at Unos.

The email read as follows:

There’s only one thing worse than throwing a party that no one attends, and that’s inviting folks to a party that doesn’t exist. This is exactly what happened recently with our email mistake.

We appreciate your understanding and as a token of our appreciation for your patronage and Insider’s Club membership, please accept an exclusive invitation to take $5 off your next visit with our compliments.

It’s great to see a corporation not take itself too seriously, have some fun with their flub and continue to use social media to build its customer base and loyalty program.

Well done, Uno’s, I’ll be in later this weekend to have dinner, with $5.00 off please… Do you have any stories of a company doing right by its customers or not doing the right thing, let me know?

Until next time, Tim

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Where was the Internet when I was Growing Up?

The Internet when I was growing up was the property of huge universities and a few corporations and could only do some basic chatting and information sharing. Today, kids have at their fingertips, or more likely thumb-tips as they text and surf the web from their mobile phones, a sea of information about each other, music, trendy fashion and science. Yes, I said science.

Seems teachers and professors as well as science magazines are using the media of video on demand and peer video such as YouTube to explain the science and physics behind some of the more physical or chemically induced videos. The site Popular Science embeds YouTube videos into explanations from physicists and scientists of such things as why extreme skiers don’t kill themselves by skiing off a cliff or the strength of the Incredible Hulk and his magical and equally strong pants.

Cool stuff, that I wish I had as a kid, but something I can still enjoy as an adult. I wonder if my life would be different, a different career, or living in a different location, had the Internet been available to the masses when I was growing up? What do you think, would your life be different?

Do you have a cool web site that is being wasted on children that you think other adults would like to see? Keep’em clean, but please let me know.

Until next time, Tim


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