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Shout out to TOVA!

March 20, 2008 By 4 Comments

The Internet is full of cool sites to explore and hopefully interact with, as I think that’s the goal of any site, you want the user to take some sort of action, whether it’s just learning something or playing a game or buying something, to often corporations forget that the web is an interactive media.

To show you what can be done if you merge design with function – I just wanted to share a cool site friends of mine from my QVC days have put together for a client – Tova Borgnine - the site is Tova25. Designed to help Tova celebrate 25 years of her fragrance line, the site has everything from her OSCAR-award-winning actor and husband, Ernest Borgnine to QVC and others that have influenced her fragrance are here in a slick, yet elegantly simple, timeline interface.

It’s interface is cutting-edge, a truly multimedia experience on the web for something, like fragrance, that would challenge most of us to present in such an eye-catching and dramatic fashion. Until they invent, the “Scent Internet” this is the way to promote a brand and its essence.

So a shout out to Tim Megaw and Matt Shadbolt for a job well done. Do you know any cool site that are out there using the latest in video, audio and graphics? Let me know and we’ll share them here.

Until next time, Tim 


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Blogging’s Effects on Media

March 20, 2008 By 1 Comment

The other morning I was lucky enough to catch Chris Loder, the head of the Media Relations team for Pfizer in NYC, he was speaking on Media Trends at an IABC Philadelphia event. His discussion centered around how the rules have changed in the media over the last two decades. 112 million bloggers, according to technorati, are the reason. Seems the established newspapers are even starting to cite blogs and other social media sites as sources for stories, not only in the pharmaceutical field, but as seen last week in the Gov. Spitzer story, as the New York Times linked to the governor’s alleged prostitute’s MySpace page.

Which leads to an interesting question, is it okay for the established media to be linking to blogs as sources? Chris also cited statistics that more than half of today’s journalists are “lurkers” (they look at blogs but don’t post) or have blogs of their own. As the number of newspapers drops from 1,697 in 1987 to 1,456 today (thanks, Chris for that stat, too), and the nightly news suffers and loses viewership – the web and blogs are filling the void to give people the “news.” Chris said he has to review hundreds of blogs related to the pharma industry each day - Cafe Pharma, Pharmagather, Pharmalot, and WSJ Health Blog- being some of the most influential – the fact that each of them links to others makes them stronger as a whole. But, there are countless blogs on any industry or activity you can think of – but should any Joe Schmo with a PC be deemed the next Walter Cronkite. When was the last time you saw a link form one newspaper site to another to read the content posted on the rival’s paper? It just doesn’t happen, but should it? Yet, on the blogosphere it is standard practice.

What are your thoughts on the subject, should bloggers been seen as credible sources, or is it a cop out for journalists to just “Google” their sources? What should companies be doing to address the bloggers out there, should they join in, make comments to set the record straight? How should they do it, anonymously or with truth and transparency? Lots of questions, let me know what you think?

Until next time, TimDigg!

Tags: Blogging · Communication · Social Media

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A dog gone shame

August 29, 2007 By Leave a Comment

The news and Monday night’s Football coverage on ESPN has been dominated by the Michael Vick story. As a dog lover and owner of two rescued pooches, I find dog-fighting to be a sad blight on society. Vick deserves everything and more for what he’s done to those animals, check out the HSUS featured video on youtube, or the countless other dog-fighting related video, if it doesn’t make you sick you have no heart.

I applaud ESPN and its broadcast of Monday Night Football. Granted, Monday night’s game was pre-season and featured the Falcons. I found the game unwatchable as the commentators ignored the play on the field and discussed Vick’s guilty plea and case from every angle, but I listened to the comments. It was like CNN interrupted momentarily by a football game. You couldn’t help but think about the 40 or so other players on the Falcons who have had to deal with the spotlight shining so brightly on the team, the city of Atlanta, and the NFL that their pre-season game became a news program, but I think it’s great that dog-fighting and those that perpetuate this practice for money, machismo, and in their minds – entertainment get the spotlight of the media to flush them out like the cockroaches they are – hiding in both the rowhomes of the inner city and the palacial mansions of sports superstars. I think Vick should be banned for life from the game that made him rich, only then will the offense match the crime. Any talk of him returning after his sentence is not thought out. Dog lovers and animal rights activists are a persistent group, the Falcons better keep that in mind or many other games may become news programs.

Til next time, let me know what you think, Tim

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