Sorry for the lack of posts lately, I had some computer issues I had to work through. But now I’m rockin’ and rolling again.
Recently, it seems it’s as hot as the planet is predicted to get to say you’re going “green.” I’ve seen Al Gore on abc touting his We advertisement program, and then I’ve seen those same ads ”We were…” all over TV. I’ve seen retail giant Walmart hawking its green products with cool little stats that if all 220 million of its customers would install a CF lightbulb or use less paper what a better planet it would be.
Now, I’m all for going green, reducing the greenhouse gases, and our dependency on oil foreign or domestic. Read Alan Weisman’s The World Without Us and you’ll do everything you can to reduce plastic waste and the use of chemicals and preservatives in your life.
The latest trend I’m seeing is for going green becoming a business issue, see communicators debate the issue – myragan. I’m all for it, I recently received an invitation to a bank opening reception in my community. The invite was mailed, but it was printed on 100% recycled paper and had wildflower seeds embedded in it to plant the entire invite under 1/4 inches of soil rather than just throwing it away. I applaud Harleysville National Bank for doing that, and I know everyone who received the invite thought it was cool.
I also wholehearted support the use of Forest Stewardship Council (FSC) paper products, SmartWood, Green Seal, and the EPA’s Green Power Partner program. We need to reduce the number of trees being cut down and increase the use of recycled products. RavenWood Creative has an active recycling program, we recycle more than we throw out, we subsidize wind power for our electric use, for about $7.00 a month, and recycle packing products whenever we are shipping something – just three of the ways we are going green.
So what do you do or your company does to reduce, reuse or recycle? How are you going green, and does it need to be a company initiative or just how you conduct business?
Let me know, until next time, Tim
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