Recently, I was made president-elect of IABC Philadelphia, which means as a volunteer for the local chapter of the International Association of Communicators, I’m preparing to become president of the chapter. As part of it, I have been the subject of press releases (iabc-board-press-release-_2008), newspaper interviews, (pbj-people, act-board-appts, chestnuthill_piece_aug2008, inquirer-people) and getting a lot of attention.
This is quite a change for me, as I was always the one behind-the-scenes, getting others media attention and promoting their business.
But in this age of social media, wired and wireless communication, I’m still amazed at two things:
1) people still rely heavily on traditional media – actually reading the business section of local dailies. That’s a question for another blog entry. Why?
2) the speed that social media can spread news, and how insurance salesmen jump on any mention of you in a press release to “talk to you about your current financial situation.”
I’ll be adding more links to this entry as I gather all the press hits a single release has garner. But what has your experience been in marketing – not your business – but yourself? How easy was it? What did you find worked and didn’t work? Let me know.
By the way, here’s my GQ shot I used for all the media attention. Thanks to Paul Pugliese and Tony DeFazio for making me look so good.
Tim Ernst
Until next time, Tim
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congrats on the pres-elect position. i’m still on the st. louis board as a director so reach out to us if you guys want to share ideas. u goin to san fran next yr?
Thanks Dora, I might take you up on the offer. Our biggest issues are communication and program offerings – go figure a bunch of communicators have problems communicating and figuring out what people want to learn about. As an all volunteer force, as you know, often things take a backseat to your paying work. Nice to hear from you, as for SF, I’m still deciding, but I haven’t missed one in 9 years so why start now.