The SEO (Search Engine Optimization) discussion at lunch the other day was very enlightening. Dinkum Interactive’s Rick Simmons discussed the latest trends on the Internet. Number one on his list is integration of video on the web, it’s popping up everywhere. Youtube anyone? Search engine’s like Google, Yahoo, MSN, and Ask are all introducing ways to deal with video in there search results. Local searches, like we used to do in the Yellow Pages of old are still a challenge for search engines, because most sites don’t have the metadata that point the engine to the sites. Puting some content, your address in non-formatted text a map (Google’s are free) on your site helps a great deal with SEO for folks searching for your business locally.
Do you have any tips for helping get your site to appear higher in a search results page? Let me know. If you search “Tim Ernst, Erdenheim PA” – RavenWood Creative comes up near the top or first. If you search just “Tim Ernst,” an Arkansas artist dominates the results, its just a matter of what content is out on the web and how people search you, the trick is trying to cover all your bases in the word people use.
Until next time, up next is the topic of work/life balance, just in time for the holidays, Tim
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