http://www.ravenwoodcreative.com/blog1/social-media/social-media-trends-part-2-of-4/ A Conversation about Communication in Today's World Tue, 02 Aug 2011 11:46:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.ravenwoodcreative.com/blog1/social-media/social-media-trends-part-2-of-4/comment-page-1/#comment-2070 AR Tue, 17 Feb 2009 23:14:03 +0000 http://www.ravenwoodcreative.com/blog1/?p=43#comment-2070 A blog is, at the end of the day, a voice. If you are a skilled, personable writer with a gift for engaging your audience, your blog will be interesting -- whether it is about knitting, beet farming or the extramarital antics of elected officials. And if you are not possessed of a strong voice and actual writing talent, don't blog just to stay "relevant". The blogosphere has enough mediocre offerings already. A CEO who can not write engagingly is not furthering his company's brand (or his own!) by blogging. Rather, he is just advertising what he is not. A blog is, at the end of the day, a voice. If you are a skilled, personable writer with a gift for engaging your audience, your blog will be interesting — whether it is about knitting, beet farming or the extramarital antics of elected officials. And if you are not possessed of a strong voice and actual writing talent, don’t blog just to stay “relevant”. The blogosphere has enough mediocre offerings already. A CEO who can not write engagingly is not furthering his company’s brand (or his own!) by blogging. Rather, he is just advertising what he is not.

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