Also last week, I had the priviledge to hear from Steve Rubel, SVP and Director of Insights from Edelman Digital. Ya know, the trust study folks. I figured with a title like that this guy must know what he’s talking about in the digital world, and he didn’t disappoint.
Steve listed some great stats – such as – of all the Internet’s users, only 13 percent are creating content. I assume this means on social media or networking sites, as every person or company that puts up a website is creating content at one point. But I assume this is ongoing and regularly, which means most of us are just taking it all in and absorbing it. I would hope that number would grow as more and more of the younger generation take jobs and presumably create online content as a part of their daily lives. (i.e. facebook, myspace, or even ebay)
He also cited Edelman’s Trust Study where “people like you” increased in trust from 36 percent in 2003 to 58 percent in 2008. Which means we are growing to trust others on the net that are like us and not Nigerian business men looking to deposit $ in our accounts. Social Media is having an effect and giving voice to people all over the world that share common interests.
We also discussed the trends:
The increasing portability of the Internet,
The ever-shortening attention span of audiences,
The popularity of aggegation sites on the web (i.e. popurls),
Being able to compress the web into digestable bits (i.e. google),
Growth in collaboration sites (i.e. My Starbucks Idea, or Dell)
On the horizon…
The living room being hooked into the Web. Ala – Apple TV and Game Marketers
Digital Nomads (like me) who have left the corporate world to go it alone out on the digital frontier. (i.e. virtual workers, and with $4 gas – it’s a good bet others will follow)
Also checked out Anders Gronstedt, Ph.D. from the Gronstedt Group – he has some big name clients (EMC, ADT, Microsoft, Jamba Juice) and can be described in one word – passioniate – about Second Life as the future of collaboration. Worth checking out.
Until next time, Tim
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