February 5, 2012

Motrin Feeling a Twittering Pain

Motrin is feeling the pain. The ad attached here was attacked online over the weekend, mainly from those of us on Twitter. Mothers complained it was offensive. What do you think?

Motrin Mom Babywearing Ad

The coverage from the mainline media, and the thousands of Tweets on Twitter made the company pull the ad from its website and issue an apology for upcoming print ads. The woman who sparked this controversy is L.A.-based blogger, freelance writer and mother, Jessica Gottlieb. On Saturday, she received a Twitter message asking her to check out the online Motrin video. Which she promptly did and started the firestorm, and then let the world know how much it offended her.

I don’t think the ad was that offensive, maybe the “trendy” part about wearing your baby and the obvious exaggeration about wearing “it on your side, your back” etc. was too much. But, people are entitled to their opinion, and they now have an instant venting mechanism. I guess this Motrin ad and McNeil Consumer Healthcare, will go down as a case history of companies trying to deal with a newly-empowered audience that can talk back to ads, almost instantly, even on a weekend. Search MotrinMoms on Twitter and see what I mean. One mom stayed up until 4AM to respond to the ad with a Youtube video.

On a somewhat related note, my friends Dan and Eileen just had their fifth child – a baby boy. Congratulations! I’ll have to ask them how they plan on carrying him?

Until next time, Tim

LinkedIn Grows and SEO Comes of Age

There’s an interesting thing going on out on the Net, social media and SEO (Search Engine Optimization) are both coming of age. I was reading a cool new blog recently from Dinkum Interactive where its head was discussing his thoughts on how News Corp. and Rupert Murdoch were toying with the idea of buying LinkedIn. This business-centered networking site, where you can keep “connected” with present co-workers, past co-workers, college-buddies, and just friends or colleagues, is growing so rapidly (currently 6th biggest of its type and gaining) and its successful that it’s attracted the attention of big business and the media.

I’m a member of LinkedIn – View Tim Ernst's profile on LinkedIn and see if we know anyone in common, it’s that simple. The ability to keep connected to people you know is very powerful, I know when I started RavenWood Creative, it was daunting to think, “Okay, I have started this business, but how do I start doing business.” Well, networking and social media has taken a lot of that fear away, people want to connect, people want to do business with nice people, and I’ve found that through cyber-networking and old-fashioned shaking of hands people want to see other people succeed and do well. Friends want to help friends and my friends have certainly helped me. Thanks Regina, Marci and of course, Eileen, and the countless others who have given me words of encouragement and support.

As for SEO, I’m off to a luncheon meeting today of the local Rotary, another great way to network, and the speaker, the head of Dinkum Interactive … I’ll let you know what he has to say about SEO in its coming of age in the next entry.

In the meantime, how do you network? What sites do you use to network? What do you think of LinkedIn? Please share your thoughts … until next time, Tim