May 25, 2015

Social Media Exploding and Twitter is Lighting the Fuse

Tomorrow, I plan on taking on the impossible. I need to sum up what’s happening on the web in the realm of social media for group of business people, and I only have about 30 minutes. I’m presenting on the web to the Flourtown Businesspersons Association, FBA, a group that spans several generations and obviously is a diverse audience from different lines of work.

I plan on briefly covering the history behind social media, about a minute. Discussing how eBay and other original online communities (remember listserv, bulletin boards, chat, etc.) have continued to evolve to the facebooks and Twitter of today.

Then, I’ll explain how facebook, LinkedIn, and Twitter have taken the online world by storm. Facebook offers advertisers the opportunity to get in front of 175 million pairs of eyes.

Finally, I’ll tackle some of the many examples of how people are using social networking, these new media tools and micro-blogging such as Twitter to find jobs (Dave Murray), recruit members (Coast Guard), and stay in contact with customers (TSA, Timbuk2, Zappos).

I’ll let you know how it goes.

Until next time, Tim


Web sites I’ve designed, how best to feature them on my own site?

Recently, I’ve been wanting to redesign my own web site I’ve been so busy building other people’s sites lately that my own site has been neglected.

So I ask you what’s the best way to feature various sites on my own web site? Do I use Flash, or thumbnails with links, or some combination I haven’t thought of yet? I want something that looks cool but remains easy to update and change.

What do you recommend?

They cover a variety of businesses, from non-profit to a conceirge or architecture business.

Flourtown Fire Company

Schaefer Design, LLC

Flourtown Businesspersons Association

and others.

Let me know, until next time, Tim


Financial Crisis Puts Communication in the Forefront

Yesterday, I attended a local business association meeting and eventually the topic of the financial mess the country is in came up. With four bankers, a couple financial planners, and lots of small business owners and employees in the room, opinions were varied, but everyone was concerned.

For the bankers, communicating to their customers has recently become almost a full-time job. Everyone it seems is concerned about the FDIC coverage of their money. It seems staff meeting and lots of communication tools (web site, emails, newsletters, etc.) are being used to get their message to their customers.

For financial planners, the FDIC is just one of the items they are answering questions about. IRA and 401(k) coverage and insurance are other items that are testing there communication skills. Individual meetings with clients are keeping them busy.

Some blamed the media for hyping the situation, but as WaMu joins Lehman Brothers, IndyMac and others it’s hard to blame the media 100% , as something is going on.  But why the confusion on what is happening in the marketplace? Most media outlets are doing their best to educate readers and viewers by putting animations of how mortgage securities are grouped together and sold, but when their value crumbled then the panic began.

The federal government outside the FDIC (who is using Suze Orman to educate) is doing a horrible job. communicating. It seems the politicians aren’t even sure why they are being asked to spend $700 billion. Approval ratings aside, what do you think of President Bush’s messages over the last few days?

Bloggers haven’t let it go by unnoticed.  Treasury Secretary Henry Paulson’s apparent lack of communication skills have become the topic for many. I heard that he made the mistake of asking for the blank check from Congress with only a 3 page summary of his plan. Brevity has it’s place in modern communications, but three pages doesn’t seem to do the job.

What do you think of the job your bank and you government is doing in communicating the issues and financial crisis to you? Let me know.

Until next time, Tim