February 5, 2012

a new beginning…a new opportunity

Opportunity is a funny thing, when you aren’t looking for it, it seems to pop up left and right. When I began RavenWood Creative, I networked, I passed out business cards and told former colleagues and friends all about my Marketing and Communication experience. I depended on Word-of-Mouth advertising and it worked great. Former colleagues gave me opportunities to work on projects both internally in their companies and externally to try to market their wares or services.

Everything was going great. The company I started, which I thought would be providing mostly writing and graphic design services, quickly evolved to one providing web design 80 percent of the time. I found there was a need for small and medium size businesses to have a single source of marketing materials, whether they are online or on paper. WordPress became a powerful ally, as most clients wanted the ability to create content and update their own website to talk directly to their customers. My design skills came in handy when creating new web graphics and corresponding brochures, business cards and advertisements. My desktop publishing skills were tested and expanded as I began laying out hundreds of pages of reports and books for clients such as Monitoring Analytics and Flourtown Fire Company.

Then I saw it, an ad from a financial firm, they needed help with their marketing and communications. The job entails everything I’ve been doing with RavenWood Creative wrapped up in a neat little company that is rapidly growing and with plenty of opportunity. So as my relationship changes with my clients, I ask for patience and understanding as we make this transition to a new opportunity for all of us. It’s been a pleasure working with everyone, as most relationships go, they’ve had there ups and downs, but in the end I hope your relationship with RavenWood Creative has helped grow your business and opened new opportunities.

Tim

Same Name, Different Game

Recently, I’ve been getting the occasional message from people having problems playing the Facebook-based game Ravenwood Fair. Seems just because I have RavenWood in the name of my firm, I must be the expert on how to get off level 24 or have all the secrets behind the game. Unfortunately, RavenWood Creative is a marketing and communication firm for businesses and organizations and has no ties whatsoever to the game.

So if you need help with marketing and taking your business to the next level or need graphic or web design services, we’re your firm.

If you need help getting to the next level of a fair game … look elsewhere …

Has your business ever been mistaken for something or someone it’s not, let me know?

Thanks, Tim

Graphic Design

image_graphicdesign_150Graphic Design. It’s where we shine, we combine compelling, tightly written words with the right visual element without having to jump back and forth between separate designers and writers.

First impressions – everyone knows they’re important, your customers are making up their minds when they look at your logo – is this the kind of organization I want to do business with? Let us create a professional and powerful first impression for your organization.

  • logos
  • publications
  • web images

Ah Design! What do you look for in good design?

Graphic design. It’s a small world inside a small world. I’ve found there are a few active bloggers out there that are also designers. I’ve mentioned some in past design posts. What I always find interesting is what people consider good design. There are volumes written on the topic. One of my favorites that sits on my shelf but is more often open and being reviewed is Looking Good in Print. But with the advent of the Internet and eventually social media, those same principles for print are alive and well on the web. But I’m interested in what you find to be good design?

Is it the clever use of a font or illustration?

Is it the spacial relationship between the white space and the composition?

What role does the application of color or lack of play in the design?

What are your favorite corporate logos, which do you think need to be updated? What role does the product the corporations sells play in the logo?

What do you think of RavenWood Creative’s logo?

Some thought provoking questions. I’m interested in hearing what you think, please let me know.

You may be wondering why I’m asking. I have two reasons. One it will help me get a sense of how others see design and may help others learn. Two, I want to help my friend Jacob Cass celebrate.

One of those who has engaged a growing audience through his blog and through Twitter is one of my online friends Jacob Cass’ who’s distinctive logo for Just Creative Design is eye-catching, clever and strong. And it looks good in print. Jacob is celebrating the 1 year anniversary of his blog.  Congratulations. His support of my blog and other designers who blog has been genuine and appreciated. Jacob recently had a very clever idea to have others blog about design and donate to a world charity to enter a contest to celebrate his anniversary. He lined up prizes and so far it’s been a success.

So please let me know your thoughts on design and help me spread the world about design through my blog.

Until next time, Tim

Just Creative Design

Just Creative Design