If you’ve begun to hear a lot about QR codes, short for “Quick Response,” you’re not alone. They have been popular in Japan for years and they are starting to catch on here in the states. The two-dimensional bar code can store a lot of information and when read with a QR reader (yep, there’s an app for that) via the phone’s camera you can direct users to specific web sites for more information, have them download your contact information, or anything else.
Recently, RavenWood Creative was producing new business cards and with the emphasis the firm puts on new technology, printing a QR code on the card seemed like a no-brainer. And getting it done was a no-brainer as well.
1) Go to a QR Code generation site, there are several but RavenWood Creative went to QReate and Track
2) Enter your information for the QR code.
3) Create the code and download the .png file provided.
4) Use the high-resolution image to put on your marketing material.
That’s it, if you have any questions let us know and we can explore how to implement QRCodes in your marketing.
Examples of what QR codes can do:
- Allow people to scan one off your business card and download your contact information
- Link people to a website for more information on anything – an upcoming conference, a movie trailer, a product description, a video – anything online.
- Print one on a t-shirt and let users find out more about marketing and educational efforts.
- And most importantly, measure your results, by tracking who scans your code and when…
Until next time, Tim
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